The Lego Enterprise History


The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He had trouble to make payments in the depths of the 1930s, but the small prototypes he previously made of things like ironing boards and ladders had wonderful potential seeing that children’s toys. He named the company Seglar after two Danish words, leg and godt, meaning “play very well. ”

In 1958, he invented the iconic seglar brick with pipes inside which makes it interlock to lego bits. This cutting edge innovation totally changed the company and allowed that to develop at an unbelievable pace.

By the 1960s, Profano had extended its international reach and began delivering toys underneath license in North America with an arrangement with luggage manufacturer Samsonite. The business also started selling lies with all the items needed to build a particular model, and introduced devoted themes which include Space (with astronaut minifigures), Castle, Area (later renamed Lego City), and FabuLand.

In the early 1970s, Lego had taken a dramatic step forward using its introduction of Lego numbers that experienced movable legs and arms. The company also began applying more plastic material and here larger obstructs for youngsters, a line called Duplo. In the eighties, Lego’s sales grew at an extraordinary rate of ten percent every year, inspite of overall model industry revenue growth slowing.

Today, Seglar is a significant global company with gross income of more than $5. eight billion and one of the most coveted brands in the world, ranking best on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less such as a ruthlessly industrial giant and more like an aged family friend.

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